Off to the Races?
Whether you’re local to the racecourse or plying your trade from further afield, your website is your jewel in the crown. Be strong on social, be visible in your local community, and run a tidy shop. But remember your website is as important these days as the traditional storefront and visitors will judge you on it.
Above all else, stay positive. Because the brilliant thing about digital marketing is that it provides the perfect platform for solopreneurs and small business owners to punch above their weight. And the stories of entrepreneurs doing just this are plentiful.
Take Sticky Heelz founder Laura Birrell and her non-slip solution for dress shoes. Laura may not have the marketing budget of Royal Ascot, but she gives the bigger players a run for their money with her smart use of online marketing. She does a great job stacking her website with cool photography, product videos, testimonials, blog posts, and slick branding throughout.
Laura started the business as a side hustle after returning from maternity leave. “I always had a problem with my shoes fitting correctly and it turns out that is because I have one foot slightly shorter than the other,” she explains. Sticky Heelz was born as Laura gave the boot to discomfort by creating a solution. Initially it was designed for personal benefit, but upon returning from maternity the business potential became quickly apparent.
Kicking off the business, Sticky Heelz conducted a survey. Putting herself in other people’s shoes, revealed the problem was widespread. Only 18% of respondents said their shoes fitted them without issue.
Working as a director at a construction research consultancy company, Laura soon realised it “was difficult to do my job at the level I did before due to long hours and travel”.
“So I started to look into the feasibility of my idea, including applying for a patent, designing for commercial appeal and manufacturing. Once I had a product I could take to market I gave up my job and started the business.”
“I was frustrated that nothing on the market worked for me and the shoe boxes were piling up so I decided to come up with a solution. That is when I came up with a two part flexible fastener that used a shoe pad and heel pad to physically secure the foot inside the shoe.”
Oh, and if you want to see Laura hanging out with A-list film stars, she has you covered.
Stop Shoe Slipping
Uisng our two part shoe pad and heel pad that connect to secure the foot inside the shoe your shoes will stay firmly in place with no shoe slip or rubbing and blistering.
